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Group & Brand Story

Seoul Garden Group, the pioneer of Korean dining concepts chain restaurant in Singapore since 1983. The group, alongside with its global vision, has grown successfully with a global reach using franchises, join-venture, and corporate-owned models out of Singapore. This attributed to its success as a multi award-winning business today, with an umbrella of well-established Seoul Garden Group's household brands - Seoul Garden, Seoul Garden HOTPOT, and Seoul Garden Korbi Grill, serve a wide consumer base with its differentiated concepts.

Headquartered in Singapore, our dedicated and experienced global team is fuelled to provide our esteemed franchise partners comprehensive assistance and support through product and menu development (R&D), training and compliance, as well as aggressive marketing strategies.

To date, the dynamic and forward-looking Seoul Garden Group has anchored its footprints across 6 countries (Singapore, Malaysia, Myanmar, Thailand, Brunei and Vietnam), with more than 68 outlets within the Southeast Asia region.

Seoul Garden

Seoul Garden Buffet (International Korean Grill & HotPot) restaurant chain, anchored in 6 countries of Asia, celebrates its 41st anniversary this 2nd Q 2024. Customers are those who want Korean and Asian flavours, wide variety of self-selection all you can eat buffet, 2 in 1 (smokeless grill and hotpot) dining experience. Most customers come in 2 or more as it is venue for celebrating all occasions with seating capacity ranging from 130 to 300 seats, depending on location.

Be part of the success developed over 40 years, emerging stronger year on year, with innovation and creation from the Franchisor.

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Seoul Garden HOTPOT

Seoul Garden HOTPOT established 14 years ago, with 20 outlets in Singapore and Malaysia, is an ala-carte Korean dining concept restaurant chain. Customers seek this brand for value for money, Korean taste, served fast and hot, knowing that the recipe has goodness and nutrition built in for them in mind.

Be part of the growth story. 

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Seoul Garden Korbi Grill

Seoul Garden Korbi Grill was born in April 2023 for customers who enjoy ala carte Korean taste grill dining experience with option for add on ready to eat menu. Its strengths are the proprietary marinades and smokeless grill system with an extensive choice and affordable menu. Ambience is created with fun and instagrammable environment in mind.

The 1st outlet is at MyTown. Be part of the trend setter to lead the change with this brand.

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